GoDysh, Inc., is an e-commerce start-up innovating in the food sector. I was approached by the founders to help in defining a design direction for GoDysh and the creation of their MVP.
I had the the opportunity to engineer GoDysh’s identity from the ground up. I created a comprehensive brand strategy for GoDysh and designed their mobile and web apps. The apps are slated to launch next year.
Note: To protect GoDysh’s interests, the designs of key elements in the app have been omitted.
Communicate trust and credibility through design.
Establish the brand in a saturated marketplace.
Create an intuitive experience to drive adoption.
Differentiate the product through design.
As a product that was in the early stages of its product design lifecycle, we did not have an existing customer base to gain insights from. Given that GoDysh was a consumer facing product directed at a general populace, our target audience spanned varying age groups and demographics. To simulate the audience pool, we targeted young adults between the age groups of 22 - 38 of varying ethnicities within the San Fransisco Bay area to gain insights on their needs, motivations and pain points. The collated opinions and excerpts from these studies were to fuel design changes at varying stages of product design.
Market research analysis
User journey mapping
Information Architecture
Customer interviews
Prototype review
The primary goal for GoDysh’s mobile and web apps was twofold - to be immersive, exciting and different from the other e-commerce applications out there. We wanted for the app to be more than a marketplace for food. The second goal for the apps was to still be intuitive despite the new and different concept. This was crucial for user retention. Please contact me if you want to discuss the product design process in further detail. I have refrained from sharing any further to protect my clients interests.
The visual identity had to be readily relatable. In a crowded market place with numerous food delivery and ordering apps, it was important for GoDysh's logo to be unique yet relatable.
We wanted for the logo to immediately convey that GoDysh was an app to do with food. So I anchored the logo to a pattern of two concentric semi-circles, a motif alluding to a plate.
